What if a company’s greatest failure was the secret to its massive success in Malaysia? In this video, we uncover the shocking origin story and business model of Decathlon. We reveal how a dramatic rejection by giants like Nike and Adidas forced them to build a new kind of company.
Learn how the Decathlon business model changed the Malaysian sports retail market forever. Discover the reason their products are so affordable (and why it’s a strategic choice, not a mistake!). From a multi-million-dollar failure in the US to a hyperlocal playbook in Southeast Asia, this is the definitive deep dive into the Decathlon Malaysia story.
