Sunday, April 21, 2024

Marissa Mayer: Revitalising A Giant

Marissa Mayer stands as a prominent figure in the world of business, renowned for her innovative leadership and groundbreaking contributions to the digital landscape.

Read about her much publicized move Google to Yahoo!

When Yahoo! appointed then Google Vice-President of Local, Maps and Location Services Marissa Mayer to be its new President and CEO in July 2012, it was a corporate coup which shook the industry. As one of the key personnel behind Google’s success in overtaking Yahoo! as the world’s leading search engine, Mayer’s decision to join Yahoo! was a much needed vote of confidence in the loss-making company which once ruled the internet roost. As part of her turnaround plan the new boss identified the growing social networking trend as a key area of focus, convincing the Yahoo! Board to approve a US$1.1 billion purchase of microblogging site Tumblr in May 2013. Since her appointment, the performance of Yahoo! shares rose by more than 100% from US$15 per share to US$37.

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