Delivery Experience SaaS Leader Parcel Perform Secures US$20M Series A Investment Led By Cambridge Capital With Participation From SoftBank Ventures Asia

  • Parcel Perform is a Singapore-headquartered logistics technology enterprise with offices across Asia-Pacific and Europe
  • The already profitable e-commerce delivery experience SaaS leader has taken on a strategic investment from global blue-chip investors to drive continued expansion and technology innovation
  • The Series A funding round led by Cambridge Capital also includes new investor SoftBank Ventures Asia, and existing investors including Wavemaker Partners and Investible 
  • Parcel Perform looks to establish a regional headquarters in North America, strengthen its footprint in Asia and Europe, and grow to 150 employees by the end of the year


11 August 2021, SINGAPOREParcel Perform, the leading Singapore-headquartered cloud-based delivery experience platform for e-commerce businesses worldwide, announced today that it has successfully secured US$20M in Series A investments led by Cambridge Capital, with new investor SoftBank Ventures Asia joining the round alongside existing investors including Wavemaker Partners and Investible. The company currently manages over 100 million parcel tracking updates daily, providing real-time visibility of tracking data and helping businesses to increase customer lifetime value by up to 40%. Already profitable, Parcel Perform continues to see stellar growth, with revenue growing by 5x since the onset of the COVID-19 pandemic.


The strategic investment from leading blue-chip investors will help Parcel Perform cement its technology leadership and support its global expansion and recruitment efforts. Parcel Perform will use the fresh funding to build out its technology offerings and invest further in artificial intelligence (AI) solutions. This includes scaling its proprietary ‘Date of Arrival’ prediction engine which allows customers to know precisely when their parcels will arrive. With over 100 employees across Asia-Pacific and Europe, the new funding will also enable the company to establish a regional headquarters in North America and grow to 150 employees globally by the end of the year.


Parcel Perform is co-founded by Dr Arne Jeroschewski, Chief Executive Officer, and Dana von der Heide, Chief Commercial Officer. Prior to establishing Parcel Perform, Arne was the co-founder and CEO of e-tail unicorn ZALORA. He has also held senior leadership roles in Singapore Post and DHL, where he worked together with Dana, ex-DHL. Dana is also an advisory member of the German Logistics Association and part of the distinguished eFounder Fellowship program by Alibaba.


“With e-commerce becoming the primary retail channel, the need for merchants to provide an excellent post-purchase experience has become business critical. Parcel Perform is uniquely positioned to capitalize on this opportunity with its enterprise-grade solutions and its globally standardised logistics data integrations. We are thrilled that our investors recognise our ability to build a sustainable and profitable business by serving some of the most sophisticated enterprise customers worldwide to help them boost their customer satisfaction online,” said Dr. Arne Jeroschewski, CEO and co-founder of Parcel Perform


“We set our hearts on building a scalable, sustainable and customer-focused enterprise software company. We grew our team to over 100 people and expanded our customer base from our roots in Asia to also working with leading brands, marketplaces and carriers in Europe and North America. Today, we are proud to support hundreds of customers by allowing them to leverage our platform as a true differentiator in their markets,” added Dana von der Heide, CCO and co-founder of Parcel Perform.


Parcel Perform’s founding team has leveraged their industry expertise to build a truly global business, standardizing last mile delivery data across 700+ carriers worldwide – the largest such data set in the industry, over 40 per cent of which are based in the Asia-Pacific region. Parcel Perform’s technology forms the backbone of logistics-related decision-making and customer experience for leading e-commerce brands such as Nespresso, as well as leading global and local brands like French sporting group, Decathlon Group and Singapore-based fashion retailer, Love, Bonito.


Benjamin Gordon, Managing Partner of Cambridge Capital points out, “Cambridge Capital focuses exclusively on global logistics and supply chain technology. We are excited to choose to invest in Parcel Perform, and to partner with Arne and Dana as the lead investor in this Series A financing. Visibility is a vital market in this age of e-commerce. After evaluating many companies worldwide, we believe that Parcel Perform simply offers the best visibility and experience solution. They have built a unique value proposition for brands, marketplaces and carriers, with the most complete solution for end-to-end shipment tracking. Arne and Dana reflect what we look for: outstanding founders, with supply chain industry expertise, and a focus on building profitable growth for the long term.”


The past few years have highlighted the importance of global commerce and resilient supply chains. Parcel Perform did not only launch an enterprise-ready and scalable, modular platform but also built a global community for e-Commerce professionals with Parcel Monitor. Their passion for the industry, hyper global approach and diverse team enable them to provide features that will change the experience for all stakeholders in last mile delivery. We are excited to partner with them and help them drive their next chapter of innovation in e-commerce logistics,” said Cindy Jin, Partner at SoftBank Ventures Asia.


“The last five years has been crucial for us as we were not only broadening our local offerings but also in parallel, expanding into new international markets. This meant that our teams had to focus on multiple growth areas and as such, finding reliable partners was crucial,” said Damien Koh, VP of Operations for Love, Bonito, Southeast Asia’s largest omni-channel women’s fashion brand. 


“We are honoured to have Parcel Perform support us on logistics-related matters like parcel tracking since then, and they continue to be our preferred partner today. Their leading software allows us the autonomy to work with various courier companies while providing a seamless tracking experience, even with international orders, all of which contributes to the overall customer experience which we highly value.”


The business will continue to expand its strong network of partners and integrations with companies such as AWS and SAP. Parcel Perform recently extended its B2C website Parcel Monitor, originally a tracking service for end-consumers, into a global community page providing free access to logistics data insights for e-commerce logistics professionals. 


Parcel Perform has offices in Singapore, Vietnam and Germany. While scaling their LogTech SaaS business, Parcel Perform stayed true to their convictions in equality and managed to build a diverse team of 100+ employees while achieving gender equality targets.


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