MATRADE Propelling Digitally Enabled Halal Trade at MIHAS 2021


Kuala Lumpur, 19 August 2021 –Committed to strengthening Malaysia’s position as the world’s halal hub leader, the Malaysia External Trade Development Corporation (MATRADE) aims to facilitate high-value, cross-border halal trade digitally at the upcoming Malaysia International Halal Showcase (MIHAS) in September.

“Digitally enabled trade is the way forward and key in rebuilding Malaysia’s economic resilience. In keeping up with the current trend and due to the current pandemic situation, MIHAS this year will spearhead the digitalisation agenda for the Halal industry in bringing  patrons, investors and trade partners under one virtual platform. Since its inception in 2004, the event has progressively profiled as the marquee halal sourcing platform, attracted over 1,000 exhibitors from 44 countries participated in the last edition of MIHAS in 2019. We look forward to fortifying Malaysia’s positon as the global halal hub with another successful showcase this year amid the challenging environment,” said MATRADE CEO, Mohd Mustafa Abdul Aziz.

MIHAS 2021 has kicked off as scheduled with its weekly preview sessions organised by MATRADE, commencing every Wednesday from 11th August to 1st September. In partnership with MIHAS 2021 collaborative partners, namely Bank Islam Malaysia Berhad (BIMB), Standard Chartered Bank Malaysia Berhad, Halal Development Corporation Berhad (HDC) and CIMB Bank Berhad (CIMB), the sessions aim to provide audiences with brief insights on the relevancy of Halal to Small and Medium Enterprises (SMEs), Exports, Technology Adoption and Sustainability.

Building on the momentum, MIHAS 2021 virtual Knowledge Hub will continue from 10th to 12th September 2021, beginning with sessions for Malaysian exporters to get up-close with MATRADE Trade Commissioners from markets such as South Asia, MENA, West Africa, Central Asia and Europe for the opportunity to explore potential Halal export opportunities, with MIHAS 2021 as a catalyst.

In addition to that, line-up of thought-provoking dialogues on Halal related topics of interest are well outlined, covering Islamic financing, innovation and business sustainability, digital technologies and the role of women entrepreneurs in Halal economy, among others. Prominent policy makers, strategic thinkers, renowned academicians as well as industry leaders and influencers are eager to offer their perspectives and thoughts, which will be streamed live over three days. 

MIHAS aims to virtually host a bevy of Halal exhibitors, and over 15,000 international buyers and trade visitors across the Halal ecosystem, making it the world’s largest Halal event. 

Themed, Empowering Halal, Tomorrow, Together, MIHAS will be held from 9 September until 31 December 2021. Fitted with digital capabilities, MIHAS has neutralised disruptions from the pandemic by enabling exhibitors, visitors and participants with the freedom to network with AI assisted business matching sessions, connect across time zones with live chats available 24 hours a day, seven days a week, view showcases of products and services, and participate in webinars from the safety and comfort of their home countries. Exhibiting brands will also benefit from real-time data access crucial for analysis and brand development to remain competitive in today’s highly digitalised environment.

Register for the knowledge sharing sessions and learn about accessing export markets at


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