Singapore Good Design Awards 2021 To Showcase Winners in First Ever Virtual Exhibition

Above: Singapore Good Design Awards 2021 Virtual Exhibition

Singapore, 25 August 2021 – Singapore’s multidisciplinary design chamber,theDesign Business Chamber Singapore (DBCS), is set to showcase the designs of its annual Singapore Good Design Awards (also known as SG Mark) winners in its first ever virtual exhibition, which will run from 1 September to 31 October 2021.

Notable past winners include Jewel Changi Airport for its infrastructure under the Architecture and Experience Design category, as well as OCBC Bank for its Cardless cash withdrawal app, Pay Anyone, under the Digital Solutions category.

Singapore Good Design Awards 2021 Goes Virtual

For the first time in the award’s history, the 2021 edition of the Singapore Good Design Awards winners’ exhibition will take place virtually, working around Singapore’s COVID-19 event capacity restrictions to enable all members of the public to freely navigate the exhibition as they wish, online.

The virtual exhibition will feature the seven categories, consisting of Product, Architecture, Interior Design, Experience Design, Digital Solutions, Branding and Sustainable Design. Previously introduced as a special category in 2020, Sustainable Design has been included as a permanent SG Mark category as of 2021. This is a part of DBCS’ efforts towards continually promoting sustainability in the design ecosystem.

As an addition to these existing design categories, this year’s exhibition will also feature a 2021 special category titled “Singapore Together”. Created in partnership with the Ministry of Culture, Community and Youth (MCCY), this category aims to recognise and celebrate the numerous creative and brilliant solutions that have been borne out of the COVID-19 pandemic.

Ms Chee Su Eing, President of DBCS, said, “As our generation faces one of the most unprecedented times in modern history, facing a multitude of challenges including climate change, social issues and of course, the pandemic, it is heartening to witness how our awardees have utilised design to craft solutions to enhance our lives. The immense amount of creativity and ingenuity put into executing these efforts is certainly worth recognising, and we hope that the public will join us in celebrating them.”

Notable Singapore Good Design Awards 2021 Winners

Singapore Airlines Seamless Travel Experience Digital Suite
Spotify Singapore Office

This year’s notable Singapore Good Design Awards winners include Singapore Airlines, for its Seamless Travel Experience Digital Suite under the Digital Solutions category. Through the use of technology and design, Singapore’s flag carrier has created a digital suite of solutions to combat the unpredictable COVID-19 travel landscape and post-pandemic world. The Digital Suite includes a digitised inflight menu, new electronic food ordering system, an upgraded rebooking flight credit system as well as displays of relevant travel advisories on entry requirements for customers based on their nationalities and destinations. 

Under the Interior Design category, music streaming service, Spotify, has been recognised for its new Singapore office space which enhances its identity as a vibrant, playful and collaborative company. Designed by M. Moser Associates (S) Pte Ltd, its eye-catching public-facing area serves as a performance space and community area for fans and artistes to connect, while the more private workspace allows passionate and innovative employees to explore new ways of working in the refreshed environment.

Above: Zhong Yuan Festival

Additionally, Zhong Yuan Festival has been recognised for its website, which hosted last year’s virtual hungry ghost festival. Under the ‘Singapore Together’ special category, the website, designed by The Merry Men Works, Screensavers & Convey, kept the hungry ghost festivities going via a virtual ‘getai’, virtual Chinese opera stage, virtual auction and virtual joss paper shop selling digital offerings. With features such as behind-the scenes videos and a chat with a “spirit” to educate visitors on the festival, the site received over 45,000 visits while the social campaign reached 1.2 million people.

Singapore Good Design People’s Choice Awards

Above: Singapore Good Design Virtual Exhibition Product Category Zone

Visitors of the virtual exhibition will be able to have a say in deciding which of the awardees they feel is deserving of further recognition, through the Singapore Good Design People’s Choice Awards. They can do so by casting their votes within the virtual exhibition site. Thereafter, the top three awardees will be recognised, based solely on the highest number of votes received from the public. Lucky voters will also stand a chance to win attractive prizes worth over $8,000, courtesy of AOX, Changi Airport Group, HP, Rado, and other winners.

The public can visit the Singapore Good Design Awards virtual exhibition at, and the top winners will then be unveiled at the awards ceremony, on 24 September 2021.


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