For many people, security is often on their minds, whether it is job security, personal security, or financial security. One organisation that has been helping Malaysians achieve a sense of security for 57 years is Manulife Holdings Berhad. CEO, Vibha Coburn, reveals her vision for the company moving into 2021 and beyond.
”As a company, we aspire to be the trusted and most preferred financial services provider in Malaysia by making our customers’ every day better.
We offer our customers a full range of financial protection, health and wealth management products and services with our life insurance, investment and Private Retirement Scheme (PRS) solutions being offered within Manulife Holdings Berhad.
Digitalising for the Future
We had to accelerate our digital agenda in the past year to ensure we were still able to provide services to our customers and distributors in the most convenient manner. Customers and distributors are looking for simpler touchpoints, and I am truly proud of what the team had achieved in that scope in 2020.
Our strategies along with our presence of over 57 years in the country holds us in good stead to be the preferred financial services/ insurance provider for Malaysians. This is supported by a strong regional and reputable global brand, which allows us to cement trust with our consumers.
The Road Ahead
We intend to continue on the same path by building on our achievements from 2020 to contribute to a more productive 2021. This includes being the best in the industry in terms of “most improved” insurer in market share or annual premium equivalent (APE). Our ultimate goal is to be one of the Top 5 insurers in the country.
In 2021, we will continue to prioritise digitisation for our customers, agency members and distributors by investing in sales and service tools and platforms.
We are also keen to improve our customers’ experience by providing solutions around wealth preservation, protection and health coverage. Our customers are increasingly aware of the need to shore up protection of their health and wealth. We will innovate to ensure customers do not need to compromise on taking care of their mental, physical and financial well-being through affordable and relevant solutions.
We have much room to grow in terms of size and quality, and will keep expanding our agencies’ reach and penetration to allow us to protect more Malaysians. The effectiveness of our business growth and sustainability depends on providing quality service to our customers.
We will focus on Million Dollar Round Table (MDRT) membership for our agency partners which is globally seen as a proxy for professionalism in our industry. We also have initiatives to maximise value for all our stakeholders and expand business sustainability.
We are enhancing talent development and creating avenues for our workforce to be armed with future-ready skills. We future proof our business by investing in various programmes and facilities that support our employees’ overall health and well-being especially with the extreme changes in the working environment.”
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