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Three Malaysian women entrepreneurs bagged top honours among other Southeast Asian digital women business owners recognised at Lazada Forward Women Awards 2022

KUALA LUMPUR, Malaysia, March 8, 2022 /PRNewswire/ — Held in conjunction with International Women’s Day, Lazada hosted the second edition of the Lazada Forward Women Awards 2022. Adding four new award categories this year, a total of 18 female entrepreneurs owning successful businesses on Lazada were recognised across seven award categories.

Lazada Forward Women Awards 2022 award recipients
Lazada Forward Women Awards 2022 award recipients

This year, there were a total of seven award categories, as the Creative, Enterprising and Inspiring categories made a comeback, with the addition of Rising Star, Bricks to Clicks Tech Adopter, Social Star and the most prestigious Lazada Forward Woman of the Year Award. Top honours – the Lazada Forward Woman of the Year Award – were conferred to six sellers from each of the territories Lazada operates in.

The award categories demonstrate the resilience and can-do spirit of female business owners pursuing and realising their entrepreneurial vision. Beyond achieving economic success, they are also role models, contributing back and creating impact within their local communities.

The award recipients of the Lazada Forward Women Awards 2022 are:

Award Category

Award Winner

Lazada Forward Woman
of the Year Award (Indonesia)

Farica Edgina Yosafat
Berry Baby

Lazada Forward Woman
of the Year Award (Malaysia)

Kong Wai Theng
Big Care Mart

Lazada Forward Woman
of the Year Award (Philippines)

Monalisa Gao
Lucky HR

Lazada Forward Woman
of the Year Award (Singapore)

Liang Wee Ling

Lazada Forward Woman
of the Year Award (Thailand)

Pattiya Thanasrivanitchai
Happi Cup

Lazada Forward Woman
of the Year Award (Vietnam)

Đoàn Trần Thùy Linh
Light Coffee

Rising Star Award

Nguyễn Thị Kim Oanh

Malida Puji Ayu Lestari (Runner-up)
Sintesa Furniture

Bricks to Clicks Tech Adopter Award

Elyse Janina P. Juan

Pang Jie Hui (Runner-up)
Healthy Baker

Creative Award

Nurul Izzan Zamzuri
Niz Craft

Puthitorn Auethawornpipat (Runner-up)
Kiki shoes online

Enterprising Award

Nadya Amatullah

Kelly Chan Jun Wen (Runner-up)

Inspiring Award

Pauline Ng

Evan Marie Maderazo (Runner-up)

Social Star Award

Manassawee Suangkaew

Lưu Thị Thùy Dương (Runner-up)
Momo Mart

Please refer to Annexes 1 and 2 for more information on the award recipients.

Raymond Yang, Chief Operating Officer of Lazada Group, said: “It is incredible to witness the remarkable achievements of female sellers across Southeast Asia’s digital commerce ecosystem. Our Lazada sellers have continue to innovate and adapt their businesses to the eCommerce environment, cater to their customers and enhance product offerings. We are proud to journey alongside these winners and create a world that is diverse and inclusive.”

Winner of the Lazada Forward Woman of The Year (Malaysia) award, Kong Wai Theng said, “I am grateful to have been recognised at this year’s Lazada Forward Women Awards. After experiencing first-hand the positive impact of digitalising my business in 2017, I am now an advocate for eCommerce. I highly encourage other entrepreneurs to expand their businesses online. For all aspiring businesswomen out there, continue to look for opportunities and ways to overcome challenges. When we continuously improve ourselves, success will be within our reach.”

Echoing the same sentiments, Nurul Izzan Zamzuri, winner of the Creative award, said, “For anyone thinking about starting their own business, it is important to do research and find out about the product’s demand or prospects. If it’s the right product, have faith that other like-minded people will be interested in what you are offering. Muster up the courage to take the leap and commit 100% to make your business dream a reality.”

The awards ceremony was held at Lazada’s flagship office and Singapore headquarters, Lazada One, and broadcasted on the LazLive channel in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. It spotlighted the achievements of the award recipients that have found their business niche, challenged social norms and grew the success of their businesses through the Lazada platform. The Awards also featured guest performances by sound artist Weish, singer-songwriter Aisyah Aziz and alternative rock and shoegaze band, Coming up Roses.

About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.






Lazada Forward Woman of the Year Award NEW

Embodying the “can-do” spirit, breaking boundaries and challenging stereotypes are just some of the traits of these women.

The most coveted award of LFWA recognises a successful seller reigning from each market that Lazada operates in – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Each country’s winner is a testament to being an all-star all-rounder in navigating online commerce, demonstrating strong business acumen and a consistent high performer for their business, while being an invaluable mentor and resource to her peers.

Farica Edgina Yosafat (Indonesia)

Kong Wai Theng (Malaysia)

Monalisa Gao (the Philippines)

Liang Wee Ling (Singapore)

Pattiya Thanasrivanitchai (Thailand)

Đoàn Trần Thùy Linh (Vietnam)





Rising Star Award NEW

Trying new things always mean taking a leap of faith.

This award recognises a seller who joined eCommerce in the last 12 months and has proven to be the fastest growing business on the Lazada platform in areas of sales, followers, engagement and more thorough use of Lazada features and tools, marketing solutions and data insights.

Nguyễn Thị Kim Oanh (Vietnam)

Malida Puji Ayu Lestari (Indonesia)

Bricks to Clicks Tech Adopter Award NEW

Business owners always have their fingers on the pulse and are open-minded about exploring new angles to improve and expand their enterprise. 

This award recognises a seller who decided to refresh their business strategy, expanding beyond their physical brick-and-mortar store to kickstart their online selling journey, contributing to the ever-evolving eCommerce industry.

Elyse Janina P. Juan (the Philippines)

Pang Jie Hui (Malaysia)

Creative Award 

Sellers must continuously find ingenious ways to capture the hearts of consumers and constantly innovate to keep up with a fast-paced eCommerce environment.

This award recognises a seller who thinks outside the box and implements new ideas through innovative and technological methods to promote their store and products in a novel way.

Nurul Izzan Zamzuri (Malaysia)

Puthitorn Auethawornpipat (Thailand)

Enterprising Award

Entrepreneurship is often an adventure filled with unexpected surprises but still emerging ahead of the curve.

This award recognises a seller who has demonstrated resourcefulness in seeking opportunities, taking initiative to pivot strategies that best upscales the growth and success of their business.

Nadya Amatullah (Indonesia)

Kelly Chan Jun Wen (Singapore)

Inspiring Award

Behind every business is an untold yet passionate story of why and how it began.

This award recognises a seller that believed in their vision and remained committed in making their dream a reality – starting a business through resilience and perseverance, ensuring growth and success.

Pauline Ng (Singapore)

Evan Marie Maderazo (the Philippines)

Social Star Award NEW

Customer engagement on eCommerce is more than simply delivering a seamless shopping experience.

This award recognises a seller who has perfected the art of connecting with their customers through social media content and creatively leveraged social networks to build a following to boost their online selling on Lazada.

Manassawee Suangkaew (Thailand)

Lưu Thị Thùy Dương (Vietnam)


LAZADA FORWARD WOMEN AWARDS 2022 – WINNER STORIES (to refer to separate attachment)

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