Thursday, June 20, 2024

Mars Wrigley Appoints FMCG Industry Veteran Huyen Bui as General Manager for Vietnam

HO CHI MINH CITY, Vietnam, Jan. 29, 2024 /PRNewswire/ — Mars Wrigley, a global leader in the treats and snacks category and a business division of Mars Incorporated, has appointed Huyen Bui as General Manager for Vietnam. She joined the company since January this year and oversees a portfolio of Mars Wrigley’s iconic brands in Vietnam. Vietnam is one of eight strategic key markets in Asia, and its importance aligns with the region’s critical role in driving Mars Wrigley’s global growth ambition to double its yearly revenue to US$36 billion for its snacking division.

Huyen reports directly to Kalpesh Parmar, General Manager for Mars Wrigley Asia. She also joins the Mars Wrigley Asia Leadership Team, reinforcing the company’s commitment to gender diversity and representation in key leadership positions in Asia.

Image: Huyen Bui, General Manager for Vietnam

Huyen brings 22 years of strong commercial experience that has led to significant contributions across the Home Care, Snack Food and Beverage segments in her previous roles. As General Manager for Vietnam, Huyen will play a critical role in accelerating quality growth to optimize share, distribution, and profitability in this strategic market of opportunity for Mars Wrigley Asia. She will also focus on nurturing local talent and strengthen Mars Wrigley’s brand presence in Vietnam.

Huyen Bui said, “I am excited to join Mars Wrigley which has a rich legacy of inspiring, purpose-led transformation in the treats and snacks category. Vietnam is a strategic market for Asia that the talented Mars team have set a strong foundation for, and one that will position us for significant expansion. I look forward to growing the business together with our Associates to ensure our iconic brands inspire and delight more Vietnamese consumers.”

Kalpesh Parmar, General Manager at Mars Wrigley Asia, commented on Huyen’s appointment, saying, “I am delighted to welcome Huyen as our General Manager for Mars Wrigley Vietnam. Huyen’s role is crucial in accelerating our growth agenda for Vietnam, and her appointment reinforces Mars Wrigley’s commitment to strengthen our presence in Vietnam. We believe that the world we want tomorrow starts with how we do business today. Huyen’s strong track record in delivering results and driving growth will help us navigate and succeed in powering our brands with meaningful purpose and ensuring availability across Vietnam’s fast-growing channels.”

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. It is at the center of who we are as a global, family-owned business, and it fuels how we are transforming, innovating, and evolving to make a positive impact on the world.

Every year, our diverse and expanding portfolio of quality confectionery, food, and pet care products and services delight millions of people and supports millions of pets. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®.  We are creating a better world for pets through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet welfare and comprehensive veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to act every day to help create a better world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

(PRNewsfoto/Mars Wrigley)


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