Saturday, May 25, 2024

Captivating Chinese Tourists: How Xiaohongshu Boosts Tourism for Businesses in Singapore

SINGAPORE, April 26, 2024 /PRNewswire/ — FY Ads Singapore reveals the remarkable success of its year-long Xiaohongshu marketing campaign for PARKROYAL on Beach Road, an esteemed establishment nestled in Singapore’s vibrant heart and part of the prestigious Pan Pacific Group.

A Strategic Partnership: FY Ads Singapore seamlessly collaborated with PARKROYAL on Beach Road to orchestrate a highly successful campaign on Xiaohongshu. The campaign showcased the hotel’s luxurious accommodations, rejuvenating spa facilities, lively club scene, and authentic Si Chuan Dou Hua restaurant with precision and finesse.

Engaging Chinese Travelers: Through compelling narratives and visually captivating content on Xiaohongshu, the partnership witnessed a remarkable surge in Chinese tourists seeking refuge at PARKROYAL on Beach Road. The campaign enticed Chinese travelers to experience the luxury, warmth, and exceptional hospitality that the hotel offers.

Appealing to Local Residents: In addition to tourists, the campaign strategically appealed to Singapore’s local Chinese community. By highlighting the hotel’s diverse offerings, from its renowned Sichuan Douhua restaurant to its vibrant club experiences, PARKROYAL on Beach Road became a sought-after destination for leisure and gastronomic indulgence among local Chinese residents.

Measurable Impact: The Xiaohongshu marketing initiative yielded tangible results, resulting in a significant increase in bookings from Chinese tourists and a surge in patronage from local Chinese residents. The heightened visibility on Xiaohongshu translated into soaring occupancy rates and revenue, solidifying the hotel’s reputation as the preferred choice for discerning Chinese travelers and locals alike.

Join the Success Story: FY Ads Singapore remains committed to propelling businesses to greatness. Their dedication to crafting impactful campaigns and delivering measurable outcomes invites businesses to embark on a journey of success.

Unlock Your Brand’s Potential: Ready to unlock your brand’s full potential on Xiaohongshu? Contact FY Ads Singapore today to begin a journey of unparalleled success together. Reach out to or

About FY Ads Singapore: FY Ads Singapore is a pioneering digital marketing agency with a proven track record of delivering results. They are poised to propel brands to greatness and effectively captivate target audiences.

About PARKROYAL on Beach Road: PARKROYAL on Beach Road promises an unforgettable experience in Singapore’s vibrant cultural enclave. From elegant accommodations to world-class amenities and culinary delights, it’s a sanctuary where dreams come to life.

Media Contact: For media inquiries, please contact the Marketing Team at

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