Backed by Digirockstars, WOMO brings together affiliate tracking, influencer campaign management, local payout support, and AI-extended livestreaming for iGaming, crypto, and fintech companies
WOMO recently announced the relaunch of its affiliate and
influencer platform for regulated companies in the Philippines, with an
initial focus on iGaming, crypto, and fintech.
The relaunch comes as brands in these sectors face a more
complex acquisition environment. Affiliate and influencer marketing remain
important growth channels, but many programs are still managed through
disconnected tools, manual payouts, informal partner relationships, and limited
visibility into performance.
WOMO was built to address that gap by giving brands a more
structured way to manage affiliates, agents, influencers, creator campaigns,
local payouts, and partner-led acquisition in one platform.
WOMO is operated by Make Things Happen Inc. and
same company that runs Digirockstars, a Philippine-based digital marketing agency focused on
iGaming and regulated markets. WOMO is launching
with access to a network of more than 3,000 affiliates, influencers, creators,
and agents across the Philippines.
“Affiliate and influencer marketing in the Philippines has
become too important to manage casually,” said Roland Cinco, Founder and CEO of
WOMO and Digirockstars. “For regulated brands, the challenge is not just
finding more partners. It is being able to track them properly, support them
consistently, pay them efficiently, and make sure campaigns are run
responsibly. WOMO was built to create that operating layer for brands and
partners.”
WOMO’s platform is built around four core capabilities:
The first is affiliate tracking and partner CRM,
which helps brands monitor partner activity, track performance, manage
recruitment pipelines, and organize relationships with affiliates, agents,
influencers, and creators from one system.
The second is localized partner payout support,
designed around the Philippine market and local payment habits, including
payout workflows that support GCash, Maya, and bank transfers.
The third is influencer and creator campaign management,
where WOMO helps brands run creator-led campaigns across awareness,
acquisition, content coordination, paid amplification, campaign QA, compliance
review, and reporting.
The fourth is AI-assisted creator tools and livestreaming.
WOMO includes AI-assisted tools that help affiliates and creators develop
campaign ideas, hooks, scripts, captions, and posting plans. The platform is
also introducing AlwaysOn, an AI-extended livestreaming product that allows
approved AI versions of real creators to support livestream formats when the
creator is not live.
The first AlwaysOn deployment features Tito Clark, a WOMO
creator and gaming livestreamer in the Philippines. The product is designed to
help creators extend their presence, keep communities active, and create
additional monetization opportunities with consent.
“Livestreaming takes consistency, but no creator can be live
all the time,” said Tito Clark. “With WOMO, the AI version is something I
approve and control. It helps keep the community active while giving creators
another way to earn from the audience and content they have already built.”
WOMO says its goal is not to replace creators or traditional
affiliate managers, but to give both brands and partners better infrastructure.
For operators and advertisers, that means clearer reporting, more reliable
partner management, and better visibility into acquisition efforts. For
affiliates and influencers, it means easier tracking, stronger campaign
support, and more ways to understand how their work contributes to performance.
“Philippine digital markets are becoming more competitive
and more regulated at the same time,” said Gladys Guerrero, Co-founder of WOMO
and Digirockstars. “That creates a need for infrastructure that is both
localized and practical. WOMO is being built around how acquisition actually
works in this market, from local payments and creator culture to compliance and
partner operations.”
While WOMO’s initial rollout is focused on iGaming, the
company sees broader applications across regulated digital markets. Crypto
exchanges, fintech platforms, and other digital brands face similar challenges
around partner acquisition, trust, attribution, compliance, and local payouts.
WOMO is now onboarding its first wave of brand partners. Early partners will receive access to the
platform, campaign support, and selected AI-powered tools as WOMO expands its
commercial rollout.
Operators and brands may visit womonow.com. Affiliates,
agents, and creators may visit womonow.com/partners. Information on AlwaysOn is
available at womonow/alwayson-ai-livestream/.
