To mark International Day for the Abolition of Slavery on 2nd December, 17 bars in Singapore out of 25 globally join hands to support The Equiano Rum Co. Foundation’s movement against slavery.
“Philanthropy is at the heart of our business. The quarterly grants from the Foundation have gone to tackle important causes such as bonded labour in Nepal and Vietnamese child trafficking across Europe,” says Ian Burrell, co-founder of The Equiano Rum Co. and co-creator of Equiano rum. “We are proud to be a part of the iconic and vibrant bar scene in Singapore and feel encouraged by the strong support.”
Between 22nd November and 6th December 2021, SGD 1 from each pour of Equiano rum served neat or in a cocktail at the participating bars will be donated to Anti-Slavery International – the oldest human rights organisation in the world that works to eliminate all forms of modern slavery across the globe.
“Singapore has a world-renowned cocktail scene. We have twelve of Asia’s 50 Best Bars and four named as World’s Best in the city state,” shares Mr Matthew Fergusson-Stewart, Managing Director, SPUN Spirits, exclusive distributor of Equiano rum in Singapore. “To be leading this philanthropic campaign during times of COVID-19 goes to show the level of maturity bars in Singapore have.”
Equiano is the world’s first African & Caribbean rum. Equiano Original won gold medals at four of the most prestigious international awards ahead of its 2019 launch: Spirits Selection, San Francisco World Spirits Competition, International Wine and Spirits Competition (with over 96 points) and International Spirits Challenge (awarded again in 2021), making the liquid one of the most highly acclaimed rums in the world today.
The second expression, Equiano Light is expected to carry that beacon, laying a bright future for premium lightly aged rums in the years ahead following the award of its own Gold medal in the 2021 International Spirits Challenge.
The participating bars in Singapore will fundraise alongside London’s Duchess of Dalston & Crossroads, as well as Allegory, The Game, Tiki on 18th, De Rhum Spot & Qui Qui in the United State of America.