IBRAA | Guided by Purpose: Al-Ikhsan Sports | Vach Pillutla, CEO
From a single 150 sq ft store established in 1993, Al-Ikhsan Sports has grown to become Malaysia’s leading multi-brand sports retailer with over 132 stores located in Peninsular Malaysia. According to CEO Vach Pillutla, this feat is possible as the company’s every action is driven by its purpose to make sports affordable for all which has allowed Al-Ikhsan Sports to connect deeply with its customers.
For this commitment to cater for the needs of its customers, Al-Ikhsan Sports is shortlisted to receive the International Business Review ASEAN Awards 2020 for Corporate Excellence in the retail sector for Multi-brand Sports Retail.
Al-Ikhsan Sports is Malaysia’s leading multi-brand sports retailer that attracts approximately 20 million or 60 percent of the population to shop with them annually. As Malaysia’s leading sports retailer in the offline space, the company was not immune to the challenges presented by the COVID-19 pandemic. However, CEO Vach Pillutla reveals that this has in turn, encouraged the company to transition to an omni-channel retailer to ensure that the company can cater and meet the needs of its customers especially during the Movement Control Order where consumers are turning to e-commerce platforms. This commitment to continuous improvement and for daring to always take the company a couple notches higher despite its successes is the reason Al-Ikhsan Sports is shortlisted to receive the International Business Review ASEAN Awards 2020 for Corporate Excellence.
Performance forms an integral aspect of Al-Ikhsan’s operations. CEO Vach Pillutla reveals that performance is measured not only quantitatively but also qualitatively, and that such appraisals apply to all employees, including himself as the CEO. This has allowed Al-Ikhsan Sports and its people to continue improving and drive the organisation forward. For the company’s drive towards excellence and continuous improvement, Al-Ikhsan Sports is shortlisted to receive International Business Review ASEAN Awards 2020 for Corporate Excellence in the retail sector for Multi-brand Sports Retail.
Since its establishment in 1993, Al-Ikhsan Sports continues to make strides in the sporting goods landscape. Today, it is Malaysia’s leading multi-brand sports retailer that have gained renown for offering quality branded sports goods at very competitive prices. As a result, approximately 20 million Malaysians – 60 percent of the nation’s population – shop with them annually. CEO Vach Pillutla emphasises that receiving recognition from the International Business Review ASEAN Awards 2020 for Corporate Excellence will inspire Al-Ikhsan Sports to work harder to achieve excellence for the company and its customers.
Al-Ikhsan Sports is shortlisted to receive the International Business Review ASEAN Awards 2020 for Corporate Excellence in the retail sector for Multi-brand Sports Retail. Join us for the grand celebration on 2 April 2021 at World Trade Centre Kuala Lumpur.
